A Big Search Event.

1900% Increase In Enquiries For Marquee Hire.

Channels Used: Paid Search, Remarketing

All Occasions are East Yorkshire’s best known Marquee Hire company, whether it’s an incredible marquee for a wedding, temporary extra storage for corporations or a big event in the heart of Hull, All Occasions can do it.

The Results.

  • Cost Per Enquiry

    Down from £200 to £10 per enquiry.

  • Enquiries Up

    1900% increase volume of enquiries consistently.

  • Same Spend

    No increase in existing budget required.

The Problem.

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Location Focus

The team approached us frustrated that they had been struggling to get any significant online presence in the local area on Google search results and had very few enquiries coming through to the site, they wanted to focus only around the Yorkshire & Lincolnshire area and had a budget that should’ve been driving better results.

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Business Understanding

We drilled down into understanding the business and what areas were a priority for them to focus on as a business with both service offerings and regions, this gave us clarity on where we are best placed to focus our budgets and drive meaningful results that had real business impact.

Our Approach.

Structure

Given how crucial location is for them we decided to structure their Google Ads account with a campaign per region focusing on:

  • Hull

  • East Yorkshire

  • North Yorkshire

  • Lincolnshire

  • South Yorkshire

Local Copy

The beauty of this approach is it gives you the ability to craft really local ad copy and use local keywords like this:

Keyword: marquee wedding hire yorkshire

Ad Copy: Exquisite Marquees To Hire | For Your Perfect Yorkshire Wedding

  • Specific Keywords

    Using these very targeted keywords instead of just targeting ‘marquees’ in all the Northern counties ensured we reduced the likelihood of picking up terms that may be irrelevant like ‘gazebo’, a close match but not relevant to their business.

    We also see considerably higher click through rates with local language because it’s more relevant, this pushes how much you pay per click down because your ad performs better.

  • Remarketing

    We layered on top of this a display remarketing campaign with some striking visuals, because this is a considered service that kept the brand front and centre to push traffic back that didn’t enquire on the first visit because the timing wasn’t right.

    Once the campaigns went live we have kept monthly communication to make sure the quality of enquiries are as high as possible, we wanted to push better quality over high volume and this had enabled All Occasions to be selective about the enquiries they choose so the return on investment overall is even higher.

‘They’re the first agency we’ve had that truly took the time to understand our business and the results have been fantastic.’

Mike Harrison, Director