Remarketing

The first time somebody visits your site is highly likely to not be the time they take an action on your website, so what can we do to encourage them to come back when the time is right for them? Enter PPC remarketing!

What Is it?

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For Visitors

Remarketing (or Retargeting) is curating ads through either Paid Display, Search, Shopping or Video that specifically target people who have already visited your site. Once someone accepts cookies on your site they are allowing permission to be remarketed too.

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Traffic’s Never Lost

The beauty of remarketing is that visitors to your site are never lost, we can curate messages that incentivise them back to the site when the timing is right for them. It’s an incredible way to utilise existing traffic flowing to your site, and the best thing is it doesn’t have to be just PPC traffic, it can be traffic through any channel whether that’s organic, direct, referral, social and anything else.

It’s Proven

And it gets better, it actually works! PPC remarketing has been tried and tested again and again, and it consistently drives sales, enquiries and any other actions you want to take on your website.

Is It Right For Your Business?

For All

Remarketing is useful for any business at all, if you’re a subscription company we can push continuous repeat purchases with it, for enquiries we can continually encourage leads to get further to becoming a sale, and for eCommerce businesses we can encourage visitors who have abandoned their basket with discount codes, and these are merely scratching the surface of what can be done.

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Tailored Messages

The key element is how we tailor the messages and the approach for your business, every strategy is unique and we have the flexibility to seamlessly integrate remarketing into how your business and audience works to propel the best results possible.

3 Peaks To Remarketing.

  • Peak 1 - Understanding & Research

    For us, the key to championing small businesses is first to truly understand them. We want to feel like an integral part of your business, not just an extension. Understanding your goals is one thing, understanding what truly motivates you and drives your business forward is what we love to discover. With this, we can truly make your ads shine through.

    Understanding your audience is equally important, we’ll explore what motivates them, where they are online, how and what they search and the journey they take whilst researching your product or service offering. From this, we’ll come back to you with audience research that documents all our findings and lays the foundations for building your account.

  • Peak 2 - Building & Launching

    It’s time to break a sweat! We crack on building out your tailored creatives and campaigns with a full focus on making them as relevant as possible to your remarketing audiences, each campaign is broken out into different level of how much visitors have engaged with your site and with consistent naming conventions so we can report to you with clarity, you know exactly what is hiking up your performance that way.

    Then it's time to go live! We fire up your campaigns once we’ve confirmed your budgets and start our digital climb across the millions of sites available to us, we start with a sprint to maximise impact immediately and gather data rapidly.

  • Peak 3 - Data Refinement

    As we establish your ads we quickly learn what’s working and not, every element of your account is tracked including the specific actions you want to happen on your site. After 30-days of gathering this information the real fun begins, here we start analysing the results, refining your spend and doubling down in campaigns that are fuelling results, ultimately this continual process will constantly work to ensure your account becomes more efficient over time, this means your brand exposure and traffic should only increase in time.