Paid Shopping

An essential for any eCommerce business advertising online! Paid Shopping is similar to Paid Search in the respect that your ads appear on the Google search results pages, the key difference here is everything is purely product based, this can be a whopping revenue stream for eCommerce businesses at both a national and local level.

What Is it?

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Rich Information

Paid Shopping is a way of displaying richer information directly on Google such as price, availability, delivery, product image and title to name the essentials, customers arriving to your site from Shopping ads have already seen this information and are therefore considerably more likely to make a purchase, what this means for you is a higher quality traffic that’s primed to purchase so you get better return on your advertising spend as a result.

 
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Purchase Intent

Your products also appear on the shopping tab on Google as well, these types of ads don’t appear on every type of search query on Google, their savvy algorithms pin-point where there’s a sales led nature to the search and displays Shopping ads where appropriate, as an advertiser this means your ads are mainly triggered when there’s a clearer intent to buy, result!

 
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Auction Based

In a similar way to how Paid Search ads work, Shopping ads are essentially an auction to the highest bidder on a cost per click basis, those who bid higher display further up on the Shopping results. There is a secondary factor here too, and like search this is relevancy. Google uses the product title and description to decide what searches your ad displays, combining your bid with the relevancy to the search and the quality of the information you provide will ultimately determine where your ad is displayed.

Is It Right For Your Business?

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Product Led

Are you a product based business and looking to either increase sales and ultimately grow revenue? Then yes, Paid Shopping can work for your business. Whether it’s advertising in the Hull and Yorkshire area only, or at a nationwide level the flexibility of targeting and tailoring campaigns to your business is nearly limitless for a truly curated approach that perfectly aligns with your goals.

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No Minimum Spend

Whether you’re looking to spend £100 or £10000 a week there’s no minimum threshold for spend with Paid Shopping, making it a brilliant option to test if you’re new to the world of digital advertising. It can, however; be an easy place to spend money on searches that aren’t relevant for your business if your ads account isn't set up correctly, which is where we come in, right on cue.

3 Peaks To Paid Shopping.

  • Peak 1 - Understanding & Research

    For us, the key to championing small businesses is first to truly understand them. We want to feel like an integral part of your business, not just an extension. Understanding your goals is one thing, understanding what truly motivates you and drives your business forward is what we love to discover. With this, we can truly make your ads shine through.

    Understanding your audience is equally important, we’ll explore what motivates them, where they are online, how and what they search and the journey they take whilst researching your product or service offering. From this, we’ll come back to you with keyword, competitor and audience research that documents all our findings and lays the foundations for building your account.

  • Peak 2 - Building & Launching

    It’s time to break a sweat! We crack on building out your tailored campaigns with a full focus on making them as relevant as possible, each campaign is broken out into a product category or theme with consistent naming conventions so we can report to you with clarity, you know exactly what is hiking up your performance that way.

    Then it's go live! We fire up your campaigns once we’ve confirmed your budgets and start our digital climb up the search results, we start with a sprint to maximise impact immediately and gather data rapidly.

  • Peak 3 - Data Refinement

    As we establish your ads we quickly learn what’s working and not, every element of your account is tracked including the specific actions you want to happen on your site. After 30-days of gathering this information the real fun begins, here we start analysing the results, refining your spend and doubling down in campaigns that are fuelling results, ultimately this continual process will constantly work to ensure your account becomes more efficient over time, this means your return on investment should only strengthen as time goes on.