Paid Search

The very bedrock of Google Ads and PPC advertising! If you’ve been craving your business getting more visible on Google, this is where it’ll happen.

Paid search advertising is the most popular route for most small businesses, and with excellent reason, reaching searchers when you can pin-point exactly what they’re looking for gives you incredible insight into reaching the right audience at the right time.

What Is it?

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A Large Auction

Paid Search, in a nutshell, is one of the world’s largest auctions, especially Google Ads. Advertisers select a range of keywords they’d like to target, for example ‘digital marketing agency hull’, and write an ad that will appear everytime this search is triggered in Google. Advertisers assign a maximum bid they’re prepared to pay for this search which is charged on a cost per click basis, the highest bidders position higher in the search results and vice versa.

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Be Relevant

There is also a second huge factor at play, relevancy. Google determines how relevant your ad and website are to the search triggered and combines this with the bid to determine your final ‘rank’ within the results page. The relevancy factor is especially significant for small businesses, by curating super relevant ads you can compete with large scale enterprises for a fraction of the cost by being more relevant than them, and this is how we are working to champion small businesses digitally and help them thrive online in a profitable way.

Is It Right For Your Business?

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Flexible Targeting

Are you looking to either increase sales or enquiries to ultimately grow revenue? Then yes, Paid Search can work for your business.

Whether it’s advertising in the Hull and Yorkshire area only, or at a nationwide level the flexibility of targeting and tailoring campaigns to your business is nearly limitless for a truly curated approach that perfectly aligns with your goals.

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No Minimum Spend

Whether you’re looking to spend £100 or £10000 a week there’s no minimum threshold for spend with Paid Search, making it a brilliant option to test if you’re new to the world of digital advertising.

It can, however; be an easy place to spend money on searches that aren’t relevant for your business if your ads account isn't set up correctly, which is where we come in, right on cue.

3 Peaks To Paid Search.

  • Peak 1 - Understanding & Research

    For us, the key to championing small businesses is first to truly understand them. We want to feel like an integral part of your business, not just an extension. Understanding your goals is one thing, understanding what truly motivates you and drives your business forward is what we love to discover. With this, we can truly make your ads shine through.

    Understanding your audience is equally important, we’ll explore what motivates them, where they are online, how and what they search and the journey they take whilst researching your product or service offering. From this, we’ll come back to you with keyword, competitor and audience research that documents all our findings and lays the foundations for building your account.

  • Peak 2 - Building & Launching

    It’s time to break a sweat! We crack on building out your tailored campaigns with a full focus on making them as relevant as possible, each campaign is broken out into a particular theme or topic with consistent naming conventions so we can report to you with clarity, you know exactly what is hiking up your performance that way.

    Then it's go live! We fire up your campaigns once we’ve confirmed your budgets and start our digital climb up the search results, we start with a sprint to maximise impact immediately and gather data rapidly.

  • Peak 3 - Data Refinement

    As we establish your ads we quickly learn what’s working and not, every element of your account is tracked including the specific actions you want to happen on your site.

    After 30-days of gathering this information the real fun begins, here we start analysing the results, refining your spend and doubling down in campaigns that are fuelling results, ultimately this continual process will constantly work to ensure your account becomes more efficient over time, this means your return on investment should only strengthen as time goes on.