Paid Display

With humongous reach to nearly every corner of the digital space Paid Display is a tremendous way to proactively go out and get your brand in front of relevant audiences, consider it the equivalent of print for online, but with the added bonus of been able to drive quite staggering levels of traffic to your site cost effectively.

What Is it?

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One Huge Collection

Paid Display is a collection of literally millions of websites that allow either Google Ads or Bing Ads to show image based banner ads on their sites, in return these sites are paid a sum of money when ads are viewed on their site.

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Relevant Audiences

As an advertiser, the benefits are profound, within a few hours you can have visual ads spread out over a wide array of sites online. The real beauty of this is when you combine it with select relevant audiences to target so your ads only appear on sites or to people who have shown an interest in themes that are relevant to your product or service.

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Don’t Wait

Paid Search & Shopping on Google & Bing are incredible advertising tools but you have to wait for your potential customers to search, with Paid Display flip that on its head! You can seek out your target audience and send insanely relevant ads to them to ultimately drive traffic to your site.

Is It Right For Your Business?

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Increase Awareness

Would you like to increase the awareness of your brand in your market or local area? Or drive a lot of traffic to your site cheaply? Paid Display is perfect for these types of approaches and it compliments Paid Search beautifully when you combine them together.

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No Creatives? No Problem

Don’t have any creatives to use? Don’t worry, we have the in-house expertise to create some scroll stopping visuals that compliment your brand and leave a lasting impression when it’s pushed online, this ultimately creates a memorable experience so your brand is the first one that springs to mind when your product or service is in need.

3 Peaks To Paid Display.

  • Peak 1 - Understanding & Research

    For us, the key to championing small businesses is first to truly understand them. We want to feel like an integral part of your business, not just an extension. Understanding your goals is one thing, understanding what truly motivates you and drives your business forward is what we love to discover. With this, we can truly make your ads shine through.

    Understanding your audience is equally important, we’ll explore what motivates them, where they are online, how and what they search and the journey they take whilst researching your product or service offering. From this, we’ll come back to you with audience research that documents all our findings and lays the foundations for building your account.

  • Peak 2 - Building & Launching

    It’s time to break a sweat! We crack on building out your tailored creatives and campaigns with a full focus on making them as relevant as possible to your target audiences, each campaign is broken out into a product category or theme with consistent naming conventions so we can report to you with clarity, you know exactly what is hiking up your performance that way.

    Then it's time to go live! We fire up your campaigns once we’ve confirmed your budgets and start our digital climb across the millions of sites available to us, we start with a sprint to maximise impact immediately and gather data rapidly.

  • Peak 3 - Data Refinement

    As we establish your ads we quickly learn what’s working and not, every element of your account is tracked including the specific actions you want to happen on your site. After 30-days of gathering this information the real fun begins, here we start analysing the results, refining your spend and doubling down in campaigns that are fuelling results, ultimately this continual process will constantly work to ensure your account becomes more efficient over time, this means your brand exposure and traffic should only increase in time.