Brand Awareness Using Paid Ads
Breaking through the noise online or offline is one of the biggest challenges for a lot of advertisers, PPC can really help cut through this by using the huge power of YouTube and Paid Display which is a collection of millions of sites on Google Ads that can be advertised on, this gives PPC colossal reach to expose your brand, the key to success is where and how we put your brand out there.
The Benefits.
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Test, Test, Test
Measure engagement on multiple creatives at the same time.
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No Barriers
No minimum spend or duration commitments, you’re in control
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Find Your Audience
We discover & target only engaged audiences to maximise impact.
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Control
Your brand exposure & frequency to prevent ad saturation.
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Brand Uplift
Measure brand engagement over time to understand your ads return.
How We Do It.
First things first, the ultimate success of a brand awareness campaign comes from quality creatives. Whether this is a video, image or combination of both creative led styles, we can work closely with you on the strategy for this approach and recommend how to get these creatives developed if you don’t have any existing ones available.
After this, the key is understanding the right audience to engage these creatives with. As part of our audience research that we do as standard we can build a picture of who your ideal customer is and where the best place is to engage them with PPC, then we build campaigns with your creatives to reach them.
Our approach is to hit targeted audiences frequently so we’re exposing your brand to the same people several times a week, we have fantastic control on frequency capping to ensure we don’t over expose it at the same time.
Measuring the success of building brand awareness is always more challenging than other goals, and ultimately everything we do ties back into how it impacts your bottom line.
